Liacare is operated by LIACARE AI LTD, registered in England and Wales (Company No. 17520232). Our registered office is 128 City Road, London, EC1V 2NX, United Kingdom.
This policy is written in the first person because it is a promise, not a description of one. It covers liacare.co and the Liacare devices we are building.
We do not put a camera into anyone’s living space. The Nightlight detects a fall with radar — radio waves that read the shape and speed of a movement and physically cannot take a picture. Day to day, its microphones only measure how loud a sound is and its shape, on the device, and nothing is recorded. After a possible fall, the Nightlight asks out loud whether the person is okay and records the answer for a few seconds. That clip is sent, encrypted, to a speech recognition service that works out only whether the answer means they are fine, need help, or did not answer clearly. We do not store the clip, and it is never used to identify who is speaking. During an alert, a family member can start a voice call with the person at home through the Nightlight. The fall checks themselves run on the device rather than on our servers.
The Nightlight has no camera and no lens. It uses radar, which cannot take pictures.
A Liacare device is usually bought by one person for another person’s home. Because the analysis happens on the device, we do not watch anyone ourselves. It is the buyer’s responsibility to obtain the explicit consent of the person whose home the device goes into, before installing it.
Before the waitlist opened, we took refundable $5 deposits through Fourthwall, which is the merchant of record for our shop. Fourthwall handles your name, email address, billing and shipping details and your card. Liacare receives your name, email address, shipping address and order ID, and whether you asked to be notified about the Liacare Hub or the Care advisor service. We never receive or store your card number. Fourthwall’s own privacy policy applies to what it holds.
If you join the waitlist, ask for the home safety checklist or ask for build updates, we store the email address you typed and which form you used in two places: a Google spreadsheet that only the Liacare team can open, and Klaviyo, the service we use to send email. If you tell us who the Nightlight would be for, or what else would help your family, we store those answers too. If you take the quiz and leave your email, we store your quiz answers with it. You can unsubscribe from any email we send, and you can ask us to delete the address.
liacare.co loads Google Analytics 4 and the Meta (Facebook) pixel on every page. They set cookies and receive technical data — IP address, browser, which pages you looked at — and we send them events about how the site is used, such as which quiz step someone reached or which button they clicked, and when someone joins the waitlist or requests the checklist. We do not send them your quiz answers, your name or your email address. There is no cookie banner on this site today: these load on every visit. Your browser’s tracking protection or any ad blocker stops them, and the site works fully without them.
We use what we collect to hold your early bird price, email you when orders open, handle deposits made before the waitlist and their refunds, answer your email, and send the updates you asked for. We do not sell your personal information for money. Google and Meta receive the data described in section 4.3 for measurement and advertising; under some US state privacy laws that counts as “sharing” for cross-context behavioural advertising even though no money changes hands. That is the whole list of companies that see any of your data today: Fourthwall for deposits made before the waitlist, Google for the analytics and for the spreadsheet that holds the email list, Klaviyo for the email list and the emails we send, and Meta for the pixel. We will update this policy before that changes, and we will hand your data to anyone else only where the law requires it.
If you live in California or another state with a consumer privacy law, you can ask what personal information we hold about you, ask us to correct it, ask us to delete it, and opt out of sharing for advertising. We will not treat you differently for asking. Email business@liacare.co with “Privacy Rights Request” in the subject line and we will answer within 45 days.
We hold as little as possible, which is the only security measure that never fails: fall detection runs on the device, so there is no cloud store of what happens in the home to breach, and we never hold a card number — Fourthwall does. liacare.co is served over HTTPS. Order records and the email list sit in accounts that only the Liacare team can open. Order records are kept as long as tax and accounting rules require, and email addresses are kept until you unsubscribe or ask us to delete them.
Liacare products are for adults. We do not knowingly collect personal information from children under 13, or under 16 where state law sets that age, and we delete it promptly if we learn that we have.
We will update this policy as Liacare moves from a pre-launch site to shipping hardware, and as our services change. Material changes update the “Last Updated” date above. If a change affects an order you have already placed, we will email you.
Email: support@liacare.co for orders, business@liacare.co for everything else
Company: LIACARE AI LTD (Company No. 17520232, England and Wales)
Registered office and postal address: 128 City Road, London, EC1V 2NX, United Kingdom